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Brave's hope is to create a more aligned advertising environment and overall healthier web monetization ecosystem. They attempt this by giving value to both creators and consumers who are disproportionally compensated in the current web monetization structure.

The Brave ecosystem wants to establish more ethical parameters around digital advertising.

Offering utility in both Ethereum and Solana ecosystems.īrave is attempting to create the native digital native web token. It is bridged to both the Ethereum and Solana blockchains. Brendan is also known for creating JavaScript programming language and co-founding the Firefox web browser.īAT is based on the ERC-20 token standard. Most rewards go down in value (over time).īrendan Eich (CEO) and Brian Bondy (CTO) created Brave Software and BAT. Value of the reward (BAT) could increase as the demand and price for BAT increases. Rewards can be exchanged for currency which is unlike most other loyalty or reward programs.Ħ. It is attempting to become the web-native token of value exchanges between advertisers, creators and consumers.ĥ. Places privacy back in the hands of the consumer.Ĥ. Ensures advertisements are seen by a willing audience.ģ. Creates a more symbiotic relationship between advertiser, content creator, and consumer.Ģ. ‍ 6 things make BAT and the Brave ecosystem unique:ġ. It can also be purchased and traded on Bitbuy. Said another way, value is provided to the three parties involved in the current web monetization chain.īecause of that, the BAT cryptocurrency is aiming to become the currency traded in these value exchanges.īasic Attention Token (BAT) is an ERC-20 token powering Brave (a free privacy-focused web browser) and its native advertising platform.īAT is rewarded to Brave users after viewing opted-in advertising from the Brave native advertising network. This is the new model the creators of BAT and the Brave browser are building - advertisers pay people who view their ads and the viewers of their ads pay content creators. Imagine getting paid for the content you create or the ads you view.